The Planned Giving Blogger

The art and science of planned giving.

Posts Tagged ‘Tom Ahern

Writing a case statement that works.

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Hard on the heels of yesterday’s post, I’m pleased to share with you a simple yet intelligent guide to writing a case statement.  It’s from another great article by communications pro, Tom Ahern.  I shared with you other smart tips from Tom recently.   His latest comes in his e-newsletter which you can read and subscribe to here.  If you haven’t written a case statement yet, use Tom’s guide and you’ll end up with something that works.  If you’ve already written one, test it against Tom’s recommendations and see if your case needs tweaking.



Written by Phyllis Freedman

December 8, 2009 at 11:26 pm