The Planned Giving Blogger

The art and science of planned giving.

Posts Tagged ‘The Osborne Group

Keeping focused in good times and bad.

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“One of the consequences of tough economic times is short-term thinking.”  So writes Karen Osborne, of the Osborne Group, a strategic fundraising consultant I respect tremendously.  Writing in a recent issue of her e-newsletter, she goes on to say that this short-term thinking conflicts withour goal as fundraisers of developing meaningful and productive relationships, which is inherently a long-term process. Her assertion is that stewardship offers both short and long-term benefits.  Here are her suggestions for steps you can take now that require only a modest investment but that reap big results.

Osborne Chart



Written by Phyllis Freedman

December 1, 2009 at 11:44 pm