The Planned Giving Blogger

The art and science of planned giving.

Posts Tagged ‘The Osborne Group

Keeping focused in good times and bad.

with one comment

“One of the consequences of tough economic times is short-term thinking.”  So writes Karen Osborne, of the Osborne Group, a strategic fundraising consultant I respect tremendously.  Writing in a recent issue of her e-newsletter, she goes on to say that this short-term thinking conflicts withour goal as fundraisers of developing meaningful and productive relationships, which is inherently a long-term process. Her assertion is that stewardship offers both short and long-term benefits.  Here are her suggestions for steps you can take now that require only a modest investment but that reap big results.

Osborne Chart

Phyllis

Advertisements

Written by Phyllis Freedman

December 1, 2009 at 11:44 pm