The Planned Giving Blogger

The art and science of planned giving.

Posts Tagged ‘Steve Yastrow

Get Rid of Your But

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That’s the provocative title of a recent post by Steve Yastrow, author of “We:  The Ideal Customer Relationship.”  I’ve written before about donor-centered gift planning conversations.  Steve makes a wonderful suggestion for how to overcome obstacles to making a gift that a donor may raise.  Definitely worth a read.

Phyllis

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Written by Phyllis Freedman

August 11, 2010 at 11:51 pm

Stop telling stories.

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That’s the provocative title of a recent blog post by Steve Yastrow, a speaker, consultant and author of the book “We: The Ideal Customer Relationship.” Steve doesn’t really suggest that you stop telling stories.  His twist is that you should stop telling stories about yourself and let the story be the donor’s. 

“Sales and marketing are about helping your customer create a story, in his mind, in which you figure as a prominent, clear, vibrant character. If your customer tells himself a meaningful, motivating story that includes you, he will be much more likely to get more involved with you, and take actions that improve your business results.”

Phyllis

Written by Phyllis Freedman

March 2, 2010 at 11:56 pm