The Planned Giving Blogger

The art and science of planned giving.

Posts Tagged ‘Jeff Brooks

Planned giving marketing: get rid of the teaser

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Jeff Brooks, writes a great blog called Future Fundraising Now.  He recently posted what some might consider a provocative point of view: that teaser copy on outer envelopes doesn’t work.  I agree with him wholeheartedly and find that the same is true in planned giving marketing.  Read Jeff’s blog here.

Phyllis

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Written by Phyllis Freedman

June 28, 2010 at 11:50 pm

Romance your donors with feminine copy.

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Jeff Brooks, the immensely talented fundraiser and Future Fundraising Now blogger, published a great post last week on how to address gender differences in copywriting.  I’m not excerpting it, because Jeff’s post, in its entirety, is worth a read.

Thanks, Jeff!

Phyllis

Written by Phyllis Freedman

February 23, 2010 at 11:52 pm

Gratitude report.

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Jeff Brooks, who writes one of my favorite blogs, Future Fundraising Now, recently wrote about The Pride Foundation’s donor-centric annual report.  The Foundation also distributed their report innovatively, enabling it to be more interactive.  This is a great example of what I’ve been talking about in my last few posts, including the one on writing a case statement and the one about using the word “you” in your writing to donors.  Jeff’s post is worth a read and if you don’t already subscribe to his blog, I highly recommend it.  You can click on the link on the right under Blogroll and get to the subscription page.

Phyllis

Written by Phyllis Freedman

December 14, 2009 at 11:38 pm