Planned giving marketing: get rid of the teaser

Jeff Brooks, writes a great blog called Future Fundraising Now.  He recently posted what some might consider a provocative point of view: that teaser copy on outer envelopes doesn’t work.  I agree with him wholeheartedly and find that the same is true in planned giving marketing.  Read Jeff’s blog here.

Phyllis

Romance your donors with feminine copy.

Jeff Brooks, the immensely talented fundraiser and Future Fundraising Now blogger, published a great post last week on how to address gender differences in copywriting.  I’m not excerpting it, because Jeff’s post, in its entirety, is worth a read.

Thanks, Jeff!

Phyllis

Gratitude report.

Jeff Brooks, who writes one of my favorite blogs, Future Fundraising Now, recently wrote about The Pride Foundation’s donor-centric annual report.  The Foundation also distributed their report innovatively, enabling it to be more interactive.  This is a great example of what I’ve been talking about in my last few posts, including the one on writing a case statement and the one about using the word “you” in your writing to donors.  Jeff’s post is worth a read and if you don’t already subscribe to his blog, I highly recommend it.  You can click on the link on the right under Blogroll and get to the subscription page.

Phyllis