The Planned Giving Blogger

The art and science of planned giving.

Donor profiles in your planned giving newsletter?

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Tom Ahern, writing in his e-newsletter, asks whether putting donor profiles in your newsletter is worth the trouble.  The short answer:   “They can lead to bigger things … or nowhere. You decide.”

You’re at the worthwhile end of the spectrum, Ahern says, “when your donor profiles are meaningful to other donors and can lead somewhere. Then donor profiles become opportunities.”

Ahern’s article, which includes a good example of a worthwhile profile is worth a read.

Phyllis

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Written by Phyllis Freedman

June 29, 2010 at 11:50 pm

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