The Planned Giving Blogger

The art and science of planned giving.

Personalizing your planned giving marketing: a bequest case study

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Have you seen the provocative new campaign for PETA that features the late Bea Arthur?  Apparently the campaign was funded by a bequest in her will and typically for PETA is controversial.  But apparently Arthur’s son approved the copy. I like the ad because it’s totally in keeping with PETA’s in-your-face approach and communicates in a very effective way the power of a bequest to keep the donor’s passion alive.


Written by Phyllis Freedman

June 15, 2010 at 11:49 pm

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