The Planned Giving Blogger

The art and science of planned giving.

Trendwatching: what’s new in the “statusphere”

with one comment

Trendwatching.com‘s new briefing asserts that though “. . . the need for recognition and status is at the heart of every consumer trend,” what’s different, they say, is that “an increasing number of consumers are no longer (solely) obsessed with owning or experiencing the most and/or the most expensive.”

Their definition:  “STATUSPHERE | As consumers are starting to recognize and respect fellow consumers who stray off the beaten consuming-more-than-thou-path, ‘new’ status can be about acquired skills, about eco-credentials, about generosity, about connectivity.”

“GENERATION G (generosity) captures the growing importance of ‘generosity’ as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fuelled culture of individuals who share, give, engage, create and collaborate in large numbers.”

Now, one of the most important drivers behind GENEROSITY is the collaborative/free/creation/crowdsourced/gift/sharing movement that—especially online—has unlocked in entirely new ways the perennial need of individuals to feel part of the greater good, to contribute, to help. But the online world of course also makes it easy to showcase and share one’s acts of altruism.

The status-implications for non-profit organizations, and B2C brands big on giving initiatives?  Work harder on helping your consumer-donors show and tell others about their donations and contributions!”

Phyllis

Advertisements

Written by Phyllis Freedman

June 1, 2010 at 11:52 pm

One Response

Subscribe to comments with RSS.

  1. […] CREDITS: "Winning with Boomers takes heart" by Matt Thornill. Read "Trendwatching: what's new in the 'statusphere'." […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: