The Planned Giving Blogger

The art and science of planned giving.

21st century donor engagement.

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Leave it to Starbucks to teach us yet again about creating an exceptional customer brand experience.  Their Passion Panel is an interesting model for what engagement could look like for today’s gift planning donors especially Baby Boomers.  When we want to offer donors the opportunity to deepen their engagement with us, a key component of both exceptional fundraising results and good stewardship, why not offer a innovative online engagement program?

Phyllis

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