The Planned Giving Blogger

The art and science of planned giving.

Marketing estate gifts to Hispanics.

with one comment

A reader sent me an e-mail asking whether I had any knowledge of organizations successfully marketing planned gifts to Hispanics.  I don’t, but I promised to post an inquiry here.  Anyone care to share information about success or lack thereof in marketing planned gifts to this growing segment of our population?

Phyllis

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Written by Phyllis Freedman

May 5, 2010 at 11:45 pm

One Response

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  1. According to Jay Steenhuysen in his March 1, 2001 virtual seminar presenting summary findings on the NCPG Survey of Donors 2000 – Only 1% of bequests were made by Hispanic donors; 3% of charitable remainder trusts were by Hispanic donors.

    Note: NCPG is now PPP (Partnership for Philanthropic Planning) @ http://www.pppnet.org/

    Katherine Swank

    May 11, 2010 at 11:05 am


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