The Planned Giving Blogger

The art and science of planned giving.

60 is the new 30.

with 2 comments

The residents of Leisure World in Seal Beach, California, are agitating to lose the name “Leisure World,” saying  “The name no longer fits the residents who are here.”  Moreover, residents argue, there is an economic incentive to change names.

“The reason I believe that now is the time is because we are going to be getting a new demographic retiring, so-called boomers, and they don’t want to be in anything that smacks of inactivity or retirement,” said Anne Seifert, president of the Where We Live club. “The 60-years-old people are (the new) 30.”

Gift planners also have an economic incentive to change their thinking.  Do your planned giving marketing materials reflect this changing attitude?  Do your photos reflect active people in the prime their lives?  When you think of our “customer”, do you think of the woman on the left or the woman on the right?  How about both?



Written by Phyllis Freedman

May 3, 2010 at 11:23 pm

2 Responses

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  1. Great point re: not just focusing more on women but “active” women…had not thought about the active point before but it makes sense.

    Julie Hooper

    May 4, 2010 at 10:03 am

  2. […] This post was mentioned on Twitter by Jason Boley. Jason Boley said: Attention planned giving fundraisers, if 60 is the new 30 some of you better change your preconceptions. […]

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