The Planned Giving Blogger

The art and science of planned giving.

Stewardship made easy . . . and so very cool!

with 3 comments

When I worked at Paralyzed Veterans of America years ago, our gift planning officers used to take pictures of the donors they visited, often standing next to a Certificate of Appreciation we’d sent them. We’d put the donor photos on the bulletin board in the Development office. Fast forward two decades and a world of new technology has now made it possible for us to turn photos into a clever stewardship touch.

My dear friend, Michael MacLeod, is a relatively new grandfather to two totally adorable kids.  Recently, he came to dinner and as a thank you note, we got a custom postcard with grandson Obi’s photo and a message from Michael.

I went to the website, www.hazelmail.com to check it out.  I think it’s a great idea for gift planning officers.  Imagine sitting in your hotel room after a day of donor visits and in addition to uploading your comments to the database, you take an extra 10 minutes and send the donor you just visited a postcard of the photo of the two of you taken that day. All for $1.50.  For $1.50, you can go online, upload the photo of the donor (and you) or a photo of your organization’s work, type in the donor’s name and address and a message of thanks for the visit and generosity and submit.  Hazel Mail does the rest, including affixing a stamp.  The note isn’t handwritten but the ease of accomplishing along with the immediacy and the uniqueness make up for that, I think.

Check out the website, named for the founder’s mother, Hazel, whose words of wisdom scroll on the homepage.  And take your digital camera with you on your next round of donor visits!

Phyllis

P.S.  I think Michael has the i-phone app for Hazel Mail.   A grandfather with i-phone apps.  . .  More evidence of our changing audience.  But that’s a topic for another post.

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Written by Phyllis Freedman

March 8, 2010 at 11:09 pm

3 Responses

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  1. You can get the same service from the following web site and I used it to send postcard to friends and donors from New Zealand last month.

    http://www.cardstore.com/photo-cards.html

    James Connell FAHP, CSA

    March 9, 2010 at 8:36 am

  2. There’s another similar “ap” that’s very cool, too. It’s called SendOutCards.com. It’s one of the coolest donor cultivation tools I’ve come across in a long, l-o-n-g time.

    Fred Matthews

    March 9, 2010 at 2:01 pm


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