The Planned Giving Blogger

The art and science of planned giving.

What women want.

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Katherine Swank of Target Analytics/Blackbaud, has written a wonderful paper titled “What Women Want.”  The white paper describes the needs and objectives of women as philanthropists, which, no surprise, differ markedly from what men want.  The paper is full of great information, including the “Six C’s” of women’s motivation for giving:

1.  To create new solutions to old problems. (Think seed money)

2.  To use their financial power to effect change rather than to preserve the status quo.

3.  To make a commitment (or commit) to the organization’s vision. (Ask them to come along with you.)

4.  To enjoy a personal connection with the institution or organization.

5.  To collaborate and work with others as part of a larger effort.

6.  To celebrate!  (Don’t name a building.  Go out to lunch!)

I’ll be excerpting more of Katherine’s writings in later posts.  Meantime, you can download her white paper by clicking on the title, above.



Written by Phyllis Freedman

January 12, 2010 at 11:51 pm

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