The Planned Giving Blogger

The art and science of planned giving.

Stewardship: The Best Tool for a Secure Future

with 3 comments

This was the title of the session presented by Kay Sprinkel Grace, author of several books on fundraising and noted speaker and consultant.  She made some good points that I think are worth sharing:

1.  Stewardship is the most neglected function in fundraising.  Our focus is much more on getting the gift, not engaging the donor yet The Bank of America study of high net worth individuals showed that 57% of donors stopped giving because they no longer felt connected.

2. Giving is passive; investing is active.  To transform donors into donor/investors you must engage the donor after the gift is made.

3.  Intentional stewardship is key (yet only a handful of organizations in the audience had formal stewardship programs even though organizations with them have done better this past year).  She referred the audience to a CASE paper on “Intentional Stewardship” which you can download here.

5.  Stewardship is not recognition, it’s deepening engagement.

6.  The gift you receive is not the relationship, it’s a symbol of the relationship.

7. Stewardship is a good thing to get your Board involved in because it doesn’t involve an ask.



Written by Phyllis Freedman

July 29, 2009 at 11:58 pm

3 Responses

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  1. Very important advice, especially now. In down economic times, we tend to hear even more talk about cutting out newsletters or discontinuing other cultivation and stewardship activities. Clearly, not a good idea.

    This also fits in with what Penelope Burke said at the recent Planned Giving Days. People stop giving when they feel ‘over-solicited’ but they define over-solicitation as “being asked for another gift before they are told what was accomplished with the last gift.” Burke concludes that over-solicitation is often simply ‘under-communication’.

    Kathy Swayze

    July 30, 2009 at 1:03 pm

  2. How do I get a link to a copy of the “intentional stewardship” paper mentioned above?

    Chuck Sheketoff

    August 10, 2009 at 10:57 am

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