The Planned Giving Blogger

The art and science of planned giving.

Great minds thinking alike.

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One of the best ways to get someone to say “yes” to a planned gift is to tell her a story about someone who has already done so.  Unfortunately, too many stories fail to do move others because, according to Kivi Leroux Miller, they become tedious bios, are too shallow and wide, contain gushing flattery and/or fail to make the point.  And the point is?  Motivating other donors to make a similar gift commitment.

That’s why it’s lucky for us that two very talented writers are focusing, once again, on the issue of how to write good donor stories/testimonials.   Miller, writing in her blog, Nonprofit Marketing Guide, and Kathy Swayze, of Impact Communications, who will be speaking on donor centered writing at the upcoming Bridge conference, both want to help nonprofits do a better job of profiling donors, volunteers and clients.  Miller is hosting a  free webinar, June 9th at 1 pm Eastern, entitled “How to Write Moving Personal Profiles of Donors, Clients and Other Supporters.  The webinar is free but you do need to register in advance.    Meantime, Kathy is offering a free download of sample interview questions (scroll down to the bottom of the hompage for the link).

Experts giving away their advice free.  It doesn’t get much better than that!



Written by Phyllis Freedman

May 26, 2009 at 9:21 pm

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