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	<title>The Planned Giving Blogger</title>
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	<link>http://plannedgivingblogger.wordpress.com</link>
	<description>The art and science of planned giving.</description>
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		<title>The Planned Giving Blogger</title>
		<link>http://plannedgivingblogger.wordpress.com</link>
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		<title>I&#8217;ve moved!</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/09/14/ive-moved/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/09/14/ive-moved/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 14:58:41 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1958</guid>
		<description><![CDATA[The Planned Giving Blogger has a new address: http://www.smart-giving.com/plannedgivingblogger/ Simply click on the link above to read the latest post. Phyllis Filed under: Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1958&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Get Rid of Your But</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/08/11/get-rid-of-your-but/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/08/11/get-rid-of-your-but/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 03:51:07 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Planned Giving]]></category>
		<category><![CDATA[Steve Yastrow]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1944</guid>
		<description><![CDATA[That&#8217;s the provocative title of a recent post by Steve Yastrow, author of &#8220;We:  The Ideal Customer Relationship.&#8221;  I&#8217;ve written before about donor-centered gift planning conversations.  Steve makes a wonderful suggestion for how to overcome obstacles to making a gift that a donor may raise.  Definitely worth a read. Phyllis Filed under: Fundraising, Planned Giving [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1944&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Accept All Substitutes</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/08/03/accept-all-substitutes/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/08/03/accept-all-substitutes/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 03:51:35 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planned Giving]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1925</guid>
		<description><![CDATA[Are you monitoring your competitors?  Don&#8217;t even think you have competitors?  Think again.  How often does a will where you are named a beneficiary also include the names of two or three groups working on the same or similar issues? Seth Godin&#8217;s post from yesterday talks about how easy it is for consumers to switch [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1925&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Planned giving marketing to Boomers:  shifting from success to significance</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/07/20/1654/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/07/20/1654/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 03:52:40 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Boomers]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planned Giving]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Ageless Marketing]]></category>
		<category><![CDATA[David Wolfe]]></category>
		<category><![CDATA[Engage: Boomers]]></category>
		<category><![CDATA[Matt Thornhill]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1654</guid>
		<description><![CDATA[A couple of weeks ago, I wrote about generosity as a new status marker.  Now, Matt Thornhill, who pens the Engage:  Boomers blog, writes about Worthwhile Wines, a &#8220;triple bottom line business (profits, people, planet)&#8221; as evidence of what we can expect from Boomers.  His advice reinforces the idea of generosity as a motivator. He [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1654&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Marketing planned giving:  e-newsletters Part II</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/07/14/marketing-planned-giving-e-mail/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/07/14/marketing-planned-giving-e-mail/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 03:37:03 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Boomers]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[E-fundraising]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planned Giving]]></category>
		<category><![CDATA[Email Insider]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Media Marketing]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1817</guid>
		<description><![CDATA[Yesterday I wrote in support of adding e-newsletters to your planned giving marketing mix, in addition to conventional newsletters, not in place of them. &#8220;Is there a better way to get people to sign up for your emails than using a form that looks like it was created by the Census Bureau? And is there [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1817&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://plannedgivingblogger.wordpress.com/2010/07/14/marketing-planned-giving-e-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://plannedgivingblogger.files.wordpress.com/2010/07/7-4-2010-12-24-46-pm.png?w=300" medium="image">
			<media:title type="html">E-mail Sign Up Example #1</media:title>
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		<media:content url="http://plannedgivingblogger.files.wordpress.com/2010/07/7-4-2010-12-26-31-pm.png?w=300" medium="image">
			<media:title type="html">E-mail Sign Up Example #2</media:title>
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		<title>Marketing planned giving:  e-newsletters Part I</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/07/13/marketing-planned-giving-e-newsletters-part-i/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/07/13/marketing-planned-giving-e-newsletters-part-i/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 03:54:55 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Boomers]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[E-fundraising]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planned Giving]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1838</guid>
		<description><![CDATA[I think e-newsletters for planned giving marketing are a good idea:  in conjunction with traditional newsletters, not in lieu of them.  I know there is a huge push to find low/no cost ways to market planned gifts and I believe e-newsletters should be one arrow in our quiver but they don&#8217;t take the place of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1838&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://plannedgivingblogger.wordpress.com/2010/07/13/marketing-planned-giving-e-newsletters-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Low/no cost planned giving marketing</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/07/06/lowno-cost-planned-giving-marketing/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/07/06/lowno-cost-planned-giving-marketing/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 03:51:36 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Bequests]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planned Giving]]></category>
		<category><![CDATA[Chase Magnuson]]></category>
		<category><![CDATA[George Washington University]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1842</guid>
		<description><![CDATA[I&#8217;m always on the lookout for low/no cost ways to get our message out.  Here&#8217;s one that impressed me.  Imagine leaving it behind after donor visits or enclosing it with a proposal, a thank you note or any other correspondence you&#8217;re having with a donor or prospect. Phyllis Filed under: Bequests, Fundraising, Marketing, Planned Giving [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1842&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://plannedgivingblogger.wordpress.com/2010/07/06/lowno-cost-planned-giving-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Biz Card Front</media:title>
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			<media:title type="html">Biz Card Back</media:title>
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		<title>Donor profiles in your planned giving newsletter?</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/06/29/donor-profiles-in-your-planned-giving-newsletter/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/06/29/donor-profiles-in-your-planned-giving-newsletter/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 03:50:02 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planned Giving]]></category>
		<category><![CDATA[Stewardship]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Ahern Communications]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1740</guid>
		<description><![CDATA[Tom Ahern, writing in his e-newsletter, asks whether putting donor profiles in your newsletter is worth the trouble.  The short answer:   &#8220;They can lead to bigger things &#8230; or nowhere. You decide.&#8221; You&#8217;re at the worthwhile end of the spectrum, Ahern says, &#8220;when your donor profiles are meaningful to other donors and can lead somewhere. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1740&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://plannedgivingblogger.wordpress.com/2010/06/29/donor-profiles-in-your-planned-giving-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Planned giving marketing:  get rid of the teaser</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/06/28/planned-giving-marketing-get-rid-of-the-teaser/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/06/28/planned-giving-marketing-get-rid-of-the-teaser/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 03:50:18 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planned Giving]]></category>
		<category><![CDATA[Future Fundraising Now]]></category>
		<category><![CDATA[Jeff Brooks]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1783</guid>
		<description><![CDATA[Jeff Brooks, writes a great blog called Future Fundraising Now.  He recently posted what some might consider a provocative point of view: that teaser copy on outer envelopes doesn&#8217;t work.  I agree with him wholeheartedly and find that the same is true in planned giving marketing.  Read Jeff&#8217;s blog here. Phyllis Filed under: Fundraising, Marketing, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1783&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://plannedgivingblogger.wordpress.com/2010/06/28/planned-giving-marketing-get-rid-of-the-teaser/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Planned giving marketing:  harnessing the power of persuasion</title>
		<link>http://plannedgivingblogger.wordpress.com/2010/06/22/planned-giving-marketing-harnessing-the-power-of-persuasion/</link>
		<comments>http://plannedgivingblogger.wordpress.com/2010/06/22/planned-giving-marketing-harnessing-the-power-of-persuasion/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 03:56:33 +0000</pubDate>
		<dc:creator>Phyllis Freedman</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planned Giving]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Inside Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Robert Cialdini]]></category>

		<guid isPermaLink="false">http://plannedgivingblogger.wordpress.com/?p=1799</guid>
		<description><![CDATA[I&#8217;ve always been a fan of making articles about gift types and gift planning simple to understand and follow.  That extends to the format as well as the content.  For example, I&#8217;m a big believer in using 1., 2., 3., steps along with this numbering format.  For example, when explaining how a gift annuity works. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=plannedgivingblogger.wordpress.com&amp;blog=7467214&amp;post=1799&amp;subd=plannedgivingblogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://plannedgivingblogger.wordpress.com/2010/06/22/planned-giving-marketing-harnessing-the-power-of-persuasion/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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